What Is New Balance? A Small Business Guide

Based on customer reviews, New Balance works well for:

• Customers who can shop in physical New Balance stores — Positive experiences are more common in-store, with helpful staff and accurate fittings.
• Individuals needing shoes for specific foot conditions (wide feet, high arches) — Some reviewers praise New Balance for offering a range of sizes and fits that accommodate their needs.

Our take: New Balance's online operations are currently plagued with issues, making it a risky choice for small business owners seeking reliable supply or support. While some customers praise the comfort and fit of the shoes, the overwhelming negative feedback regarding customer service, shipping, and product quality cannot be ignored. Small businesses should either shop in physical stores, or seek alternative athletic footwear suppliers with more consistent and dependable service. Until New Balance addresses these widespread concerns, it's difficult to recommend them for small business needs.

Small business owners can save with 1 active coupon codes or read our full review analysis before making a decision.